How to make a digital promo kit (DPK) or electronic promo kit (EPK)

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If you want to promote your band or label, you are going to send out your promo among a stream of others as an Electronic Press Kit (EPK) or Digital Promotions Kit (DPK) which mean roughly the same thing. Here is how to do it well.

Your kit should contain:

  1. Name and description:

    We are skimming quickly through a thousand emails on the receiving end of your press kit. Please give us a clear band name, album name, and factual description that tells us what it sounds like and what it does well. Spare the word salad of mystical adjectives and promises, since every press release has those now.

    Band Name - Album Name
    Country, Label, length (year)

    Exploring the New Wave of Traditional Death Metal, Band Name writes hard-hitting riffs and assembles them into songs where each riff relates to the theme of the song and the other riffs. Exploring this ancient genre, Band Name finds new riff-forms and song topics, expanding the genre for an enjoyable but vicious listening experience.

    In my professional view, more words means more lies. Spit out the skinny in a paragraph. We do not need to hear how the band formed in a public toilet outside a bail bondsman in Cleveland during a thunderstorm, or the past releases from the band. We will read your links.

  2. One-click sample track:

    Place a link to the BandCamp, Rumble, SoundCloud, Odysee, BitChute, Vimeo, or YouTube video here. One track off the album will do great. Those receiving your mail are going to do a thirty-second sniff test to see if your material fits our audience. If that passes, we will then move on to listening to the rest.

  3. Streaming album:

    If you do not want to use one of the watermarking services (Haulix, PromoJukebox) use an unlisted directory on your Google Drive, DropBox, or SoundCloud. This should not require us to do anything but hit the link and start listening. Logins and downloads are at the next part of this press kit.

  4. Album download:

    If a reviewer really likes an album, on a personal or professional level, this person may grant you access to the holy grail: adding it to their own playlist, whether streaming (Spotify) or downloading files to play on their personal MP3 player. This means the name will be kept current in their minds, and they will mention it to others; word-of-mouth references within those active in the community have more weight than any other promotional activity.

    Some suggestions for MP3 archives follow, not so much to be anal and controlling but because most people do them wrong. I have a playlist full of MP3s labeled "File 7" and "Track 9". IDv3 tags make a big difference, as does having a folder that a reviewer can drag and drop from an archive to a stash and from there to the playlist.

  5. Links:

    The above should take up relatively little space. Now you can link to thinks instead of taking more more space. I would suggest:

    • Band website.
    • Bandcamp or other streaming and merch site.
    • Band biography (even if on band website).
    • Media area with big-ass pictures for reviewers to download and use in reviews, sans watermarks.
    • Label website.
    • Any related projects that band members are involved in, even if it is just a charity for lost echidnas who need scale oil in the Ontaria, CA area.

    As always, fewer words is better. "Band Name Biography" is a better link than "The Fascinating Story of How We Met, Forged Metal, and Crossed Spears." I already know the label name, so "Metal Label" is a better link than "The Occult Conjurations and Industrial Sounds of Metal Label." Similarly, "Band Name Bandcamp" makes more sense than "Stream our precious brilliance at Bandcamp."

I know: the above is really mean and reductionist, basically pure nihilism. With reviewers, you have to keep in mind that someone is sitting at a desk, with limited time and phones going off and idiots coming in to say the copier is out of toner, and looking at a stack of ten thousand emails.

I would not bother sending along every news item that comes across your desk. Announce your album with a promo; when you are available for interviews, send out an email with a title like "Band Name Available for Interviews 10/31 - 11/13 via phone, Skype, Zoom, or smoke signal." Anything else, save it up for a once-yearly band update where you can tell us who has left, who has joined, what label you have signed, and so on. I would send this with a single or interview: title it "Band Name Release New Song 'Pure Brilliance'" and then stack your news, links to reviews and interviews, lengthy personal statements, rehab announcements, and so on in that email.

Now consider the downloadable EPK/DPK:

Your EPK will be a zip archive containing your release in MP3, photos and a press release/biography. Each of these parts offers its own challenge.

  • MP3s:

    MP3s should be of a decent bitrate, usually 256k or Variable Bit Rate (VBS) equivalent, and should be tagged appropriately with band name, album name and track name correct and consistent. The MP3s themselves should be in a folder within the archive named Band Name - Album Name. This enables writers to extract it completely and view the files as they write. If you are using Exact Audio Copy or a similar program, settings allow you to specific correct tagging by default. I also recommend installing Windows Media Player 11 and using the Fraunhofer MP3 codec which is superior to the LaME codec which tends to make heavily distorted music sound plastic. I use the following naming scheme in EAC:

    Individual artist:

    %artist%\%artist% - %albumtitle%\%artist% - %tracknr2% - %title%

    Various artists:

    various\%albumtitle%\%albumtitle% - %tracknr2% - %artist% - %title%

    Drop that folder into a zip archive (PK is the industry standard, like Microsoft Word and MP3). This way, the reviewer can drag it out of the archive and have a Band Name - Album Name folder with all of the MP3s inside correctly named and tagged. This helps them find you again, which is what you want. Make this as brainless as smoking a cigarette and you will get more mentions, not fewer.

  • Press Release:

    Let us be clear about the point of a press release: it is to give writers a template full of useful information that they can include in their stories and reviews. Any other purpose is suspect.

    Press releases should fit the standard format:

    FOR IMMEDIATE RELEASE:

    Competition is Healthy Says Lemonade Stand Queen

    Hamilton, New Zealand - November 12, 2012 - Increased competition in the local lemonade stand market should be welcomed, according to the operator of popular lemonade stand "Shelly's Pure Lemonade".

    12-year-old Shelly Smith has been selling her home-made brand of lemonade from the footpath in front of her parents' North Street home for 18 months and has seen the highs and lows of the trade.

    "Stands come and go," says Ms Smith, "but when there are more stands around the vendors are more serious. They try harder and make a better product. That gives our customers confidence and sales go up."

    In recent months the number of lemonade stands in North Street has risen from three to five. Experts believe this trend will continue, with the possibility of two or even three new stands before the end of summer.

    Ms Smith feels that a stable supply of lemonade will also benefit the streets' economy.

    "People know that if they are thirsty, North Street is the place to come. With plenty of lemonade stands on this street it doesn't matter if some of the vendors take a day off. The customer is never disappointed so they always come back."

    Shelly Smith is a sole trader of lemonade and occasional cookies. Her stand at 223 North Street is usually open weekdays after school and weekends, except when she is playing with her friends or watching a movie.

    Contact:
    Shelly Smith
    email@example.com
    233 North Street,
    Hamilton,
    New Zealand
    Ph: +64-877-9233

    ###

    Your official band and label blurbs should follow there. A blurb is a hundred-word summary of what you do that tells your target audience what you are.

    Include full contact information for the label and promotions agency. If you include band contact information, people will contact the band, who may be busy; let your promotional people handle this. Include the biography in here, generally a paragraph or two but not more. Also useful to include are all band public sites such as Facebook where the band might post more images or information as needed.

    Images should include at least the cover art and a band photo, but many bands include logos as well for use as headers. These pictures should all be large (1200px+) and in a format such as JPG with minimal compression, since JPG is a lossy format and the more you compress, the more artifacts and blur you introduce.

Most labels spend little time on getting the EPK/DPK because they want reviewers to spend as little time on the music as possible, and because the people who write the reviews the labels will republish are those who are making a personal connection with staff at the label in hopes of future hiring or collaboration.

However, in my view, that backfires. Your cronies republish your stuff. That works great until it stops, mainly because people eventually realize that your blog is a republishing platform for industry PR and therefore worthless. For a starting band or label this advice may be helpful, since you are trying to break out of obscurity and into commonplace knowledge, and you need every little boost you can get.

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Remains provide albums …Of Death and Angels Burned for download

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Mexican death metal band Remains have provided their first two releases, 2013 EP …Of Death and 2014 LP Angels Burned, for free download to fans. The band composes mid-paced death metal with atmosphere derived from the interplay of visceral and evocative riffs.

The band added a simple statement: “Download for free…If you like it… BUY IT!!!” Many longtime observers of the music industry wish others would follow this model, since there are basically two types of people who listen to metal, the day trippers and the lifers, and the lifers tend to buy everything they like if they possibly can. This model will not work for the latest Beyonce album or even the interesting-for-two-weeks-maybe legions of hipster metal, metalcore, indie metal, blackgaze, etc. bands, but it does work for death metal.

Download here:

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#metalgate SJWs prove their real purpose: censorship

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Let us quickly get rid of a basic confusion: censorship is using social or governmental pressure to remove from view unpopular ideas that are also plausibly accurate depictions of reality. This separates the act of removing someone spraypainting “death to all metalcore” from a ban on articles about metalcore.

Social Justice Warriors (SJWs) comprise the driving force behind the incursion into metal against which #metalgate is a reaction. Metalheads do not want to be told what to think by a self-appointed cabal determining what is “true” based on their ideological agenda. It does not matter which agenda that is, only that it swallows up truth and metal equally and uses them as means toward its real goal, which is power and control.

Our first #metalgate article pointed out that the agenda of such people is inevitably control. Written by Cory van der Pol, the article detailed how political movements assimilate genres like metal, re-purposing them for the movement’s own needs. He followed this up with an article showing how the methods used by SJWs are bullying. Passive-aggressive bullying perhaps, hiding behind the pretense of morality and “good” politics, but nonetheless bullying. Then he illustrated how SJWs are associated with metalcore and indie-metal and are using it to slowly blot out real metal and replace it with this ersatz and inferior substitute. Finally, he predicted that SJWs would deny and conceal their actual goal, which is to censor — see definition above — any metal that does not fit their ideological needs and by doing so serve as a justification for their employment in media, academia and promotions.

He was 100% correct.

Today SJWs mounted a concerted campaign to remove me from the MetPol mailing list, which discusses metal and politics. As of this evening, apparently I have been removed. Here are some of the highlights:

Can the mods please block Brett Stevens / writing an article like the one natalie linked to is not only repulsive it’s misogynist.

We should take stand against this kind of thing. It’s unacceptable. It’s offensive. Especially to survivors of rape and sexual assault. – Rosie Overell

I would feel immensely safer if he were removed. – Natalie Zina Walschots

I am aiming to give #metalgate and its instigators as little oxygen as possible, but am glad Natalie brought this up here and would support the moderators if they chose to show Brett and his sympathizers the door. This is a place where people strive to broaden the understanding of metal, not narrow it, and while narrow views have a place in the world they’re not in keeping with the mission of this particular list. – Beth Winegarner

As one of the people that this piece of shit screen-shot their FB page and posted on his website, I must add that what astounds me – but doesn’t necessarily surprise me, unfortunately – is the lack of comments from both this thread and my so-called metal ‘friends’ on Facebook and Twitter about racism that surrounds the issue. – Laina Dawes

I will say, however, that I have been dismayed by this situation and I remain in awe of Laina’s courage to speak out despite the harassment and terrorization she has received. – Jeremy Wayne Wallach

This is a public list, with public archives that you can search via Google, Bing or the search engine of your choice. They are open to all and can be read by non-list members without a login or leaving any identifying information. These people are voluntarily posting this data to a public list where they hope it will be read for years to come. With this kind of outcry, it is not surprising the moderators chose to avoid damaging the list with more such drama and to remove me. It was the act of the small group — a dozen members out of a thousand — who chose to demand that I be censored and removed.

I have been a member of this list for the past year, entering in discussion about metal and providing links to resources there, without engaging in a single political opinion. To my mind, #metalgate has never been about politics and whether one side is right or not. It is about the tactics of a certain group who, in Cory’s words, use politics as the mantle behind which they assume power. In other words, they are doing it “in our best interests” and against our wishes are educating, enlightening and improving us to make us good citizens of their ideal society.

I’d like to keep this conversation going without hammering on the idiotic obvious. I appreciate the banning, but I’ll echo Olivia by quoting her: “…banning a single individual is not going to solve the problems of racism and sexism in the metal community. These prejudices are within us and among us, and begin with the complacency purchased by our various privileges.” – Sara Sutler-Cohen

My stance on this issue has always been clear: we stood up to the Christian right, then we stood up to the NSBM people, and now we’re standing up to SJWs. Metal has a unique view of life and a unique viewpoint on how to handle certain things, and it benefits no one to have metal start parroting the points of view of other groups. We should have a diversity of approaches instead of a lock-step uniform viewpoint enforced with guilt and threats of censorship and lack of tenure. My participation in this entire event was as someone opposing censorship, and those who can read will note that none of our articles here targeted the beliefs of SJWs, only their methods and motivations.

During my twenty years of writing about metal, I have sought to avoid both political dogma and commercialization. After initial experiences, I did not trust academia because of its long-standing bias in one trend or another. (And if metal hates anything, it is trends.) From starting the first underground metal site on the net, first as FTP and later as a series of web sites, I have always advocated an open mind and open discussion. This apparently is not the agenda of SJWs and despite their initial denial, they proceeded exactly as their dissenters said they would: with calls for censorship and propaganda.

In the meantime, #metalgate is gaining momentum with new articles in the work on both metal and social commentary websites. The SJWs have defeated themselves by becoming the caricature that their critics said they always were. And if we need to look for a silver lining to this cloud, it is the confirmation of that stereotype.

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Sammath Godless Arrogance pro-tape release in USA

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Furious melodic black metal band Sammath, who meld elegant melodies with unrelenting aggression in the style of Immortal Battles in the North, will release its most recent album Godless Arrogance on pro-tape in the USA through Sylvan Screams Analog. Starting next week, copies of this legendary black metal revivalist album will make their way into stores and mailboxes across the New World.

Comments Sammath mastermind Jan Kruitwagen: “Three months after the CD and vinyl release via Hammerheart and a few weeks after the European tape release, Sammath proudly anounces Godless Arrogance on tape in the USA via Sylvan Screams Analog.” For more information about Sammath, visit the Sammath website.

Sammath first battered its way into black metal with the 1999 album Strijd which immediately turned heads for its archly inhuman beauty and crashing violence. This album expanded upon demos from several years before which were slowly refined before release, leading to a fully mature first album, which Sammath followed with three more albums before perfecting the fusion of its progressive, melodic and primal aggressive elements in Godless Arrogance.

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The problem of commercialism in metal

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Some will tell you that metal cannot sell out because metal is not a large financial enterprise. The question then is, “What is large?” because if a genre supports dozens of labels, has top-grossing tours, and tens of thousands of bands, it seems that someone is getting paid more than they would otherwise.

But don’t take it from us. Look at what commercialization has done to another genre:

I was so blown away by the first “Star Wars” film when I saw it in 1977, I went back two more times the same week to wallow in its space age fantasy. But here’s the thing: George Lucas’ creation, basically a blown-up Flash Gordon adventure with better special effects, has left all too many people thinking science fiction is some computer graphics-laden space opera/western filled with shootouts, territorial disputes, evil patriarchs and trusty mounts (like the Millennium Falcon).

“Star Wars” has corrupted people’s notion of a literary genre full of ideas, turning it into a Saturday afternoon serial. And that’s more than a shame — it’s an obscenity.

He has a point, and reveals a situation parallel to that of metal. Sci-fi was too hardcore and dry for most readers, but then if you add in princesses in skimpy costumes, wookies and light sabers, suddenly it’s… an action movie with soap opera aspects. The audience can tune into that, and so can all the basement greebos who will cosplay, imitate and nerd it to death.

Metal was also originally too hardcore and dense for most listeners, but then if you added in the drama of burning churches and murders, people could really get into that wacky far-out identity. Suddenly it’s hard rock with distorted vocals and Satan. The audience can tune into that, and so all the basement neckbeards emerge to record collect and/or emo it to death.

Two sides rapidly form in any debate: one side says we should have purity of essence of what is being done, and the other side thinks that this principle should be more malleable in order to support social popularity and commerce. I say stick with the purity of essence: metal was built on years of accumulated knowledge, and turning it into entertainment flushes that all down the drain.

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Incantation – “Carrion Prophecy” from Dirges of Elysium

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Foundational death metal band Incantation have released the first single off their upcoming album, Dirges of Elysium. Entitled “Carrion Prophecy,” the single showcases Incantation widening the extent of their genre limit and leaning in the direction of modernity’s post-death metal doom/sludge marketplace.

While half of the song creeps by in this fashion, which is far below the par of structural arrangement Incantation has demonstrated in the past, the track picks up whenever this riff fragment concludes. Here, the band plays more to the level of their ability of merging torrential bursts of arpeggiation alongside their unique rhythmic signature of straightforward American death metal alongside the more dextrous, syncopated “push-pull” structures that easily identify bands from that original era and location, including Immolation alongside Incantation.

Incantation’s throwback to their past discography along with more mainstream song structures lends credence to the notion that Dirges of Elysiumwill be similar to their last album, Vanquish in Vengeance, which surpassed the artistic vision of many contemporary releases but ultimately fell short of the artistic heights of the past. However, we here at DMU headquarters remain hopeful that this track is merely intended for commercial distribution and does not necessarily reflect the tone of the entire album.

Dirges of Elysium will be released, in the US, on June 24th via Listenable Records.

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King Crimson spinoff group The Crimson ProjeKCt releases Live in Tokyo

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A supergroup composed of King Crimson musicians, The Crimson ProjeKCt, will release Live in Tokyo through InsideOut Music on March 18, 2014. To commemorate the announcement of the live album’s release, the band have issued a video of their live performance of the 1974 King Crimson classic “Red” off the album by the same name.

“Red is one of the pre-80s instrumentals that has remained an integral part of King Crimson’s repertoire up until the early 2000s. Our interpretation of this classic piece is uniquely energetic and always ‘on-the-edge’, especially the double drumming from Pat and Tobias. Markus is doubling the main guitar part in a baritone register, which adds a subtle new pushing element to the song. The roar going through the audience when we start playing this is one of the highlights of our shows for us,” said the band in a statement issued collectively.

The Crimson ProjeKCt is organized in the “double trio” lineup that King Crimson popularized from 1994-1997, and features Adrian Belew, Tony Levin, Pat Mastelotto, Markus Reuter, Julie Slick and Tobias Ralph, all of whom have played with King Crimson during the past. The band mostly focuses on later King Crimson work that was popular from the early 1980s through mid-1990s.

Tracklist

  1. B’Boom
  2. THRAK
  3. Frame By Frame
  4. Dinosaur
  5. Industry
  6. Elephant Talk
  7. VROOOM VROOOM
  8. Sleepless
  9. Larks’ Tongues In Aspic Part II
  10. Indiscipline
  11. Red
  12. Thela Hun Ginjeet

Tourdates

  • 5th March – Heichal Tarbut, Tel-Aviv – Israel
  • 6th March – Bingo Club, Kiev – Ukraine
  • 7th March – Usine A Gaz, Nyon – Switzerland
  • 8th March – Amager Bio, Copenhagen – Denmark
  • 9th March – Cosmopolite, Oslo – Norway
  • 11th March – Ziquodrome, Compiegne – France
  • 12th March – O2 Shepherds Bush Empire, London – UK
  • 13th March – Trabendo, Paris – France
  • 14th March – De Boerderij, Zoetermeer – Netherlands
  • 16th March – Arena Club, Moscow – Russia
  • 17th March – Palace of Culture Lensoveta, St. Petersburg – Russia
  • 19th March – Palladium Club, Warsaw – Poland
  • 20th March – Klub Studio, Krakow – Poland
  • 21st March – Neuberin Halle, Reichenbach – Germany
  • 22nd March – Konzerthause, Karlsruhe – Germany
  • 23rd March – Frankfurter Hof, Mainz – Germany
  • 25th March – Grughalle, Essen – Germany
  • 26th March – Z7, Basel – Switzerland
  • 27th March – Archa Theatre, Prague – Czech Republic
  • 29th March – Auditorium Supercinema, Chieti – Italy
  • 30th March – Auditorium Manzoni, Bologna – Italy
  • 31st March – Auditorium Verdi, Milan – Italy
  • 1st April – Auditorium Parco della Musica, Rome – Italy
  • 2nd April – Viper Theatre, Firenze – Italy
  • 4th April – Kongresu Nams, Riga – Latvia
  • 24th June – Auckland – the Studio – New Zealnd
  • 26th June – Melbourne – The Hi-Fi – Australia
  • 27th June – Sydney – The Hi-Fi – Australia
  • 28th June – Brisbane – The Hi-Fi – Australia
  • 2nd July – Fremantle – Fly By Night – Australia

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Various Artists – Servants of Chaos (Debemur Morti Productions)

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Interesting compilation from Debemur Morti productions that you can listen to online:

1. Behexen – “We Burn With Serpent Fire”: the generic black metal that’s always playing in the background of record stores. This is it.
2. Porta Nigra – “Megalomaniac”: there’s clean singing and rockin-in-a-boat rhythms. Get it away.
3. Setherial – “The Neural Cage of Self Infliction”: cool song title. Cool first couple riffs. Then campfire melodic heavy metal.
4. Nunfuckritual – “Parthenogen”: slightly boring track produces mildly melodic drone with compelling rhythm. But would you want to hear it more than twice?
5. Manetheren – “II”: strobing melodic drone of some type of metal/emo crossover, but is the best so far from this genre that I’ve heard.
6. Sidhr – “Hex”: spanky hardcore/black metal crossover that doesn’t really go anywhere, substitutes frenetic energy for songwriting.
7. October Falls – “Bloodlines”: more emo, very typical, flee while you can.
8. Archgoat – “Penetrator Of The Second Temple”: churning tumescent sonic violence, raginginly primitive with riff-based song structure.
9. Blut Aus Nord – “Epitome II”: this band was always primitive and not quite put together black metal, but now they’re linear droning emo. It kind of churns on an on in a single mood. For wallpaper lovers.
10. Rex Muendi – “The Flesh Begat”: a boring and predictable version of early Bathory set to disco beats.
11. Wallachia – “Dual Nothingness”: bog-standard melodic black metal that melds into a 80s heavy metal/Goth mix. Screechy.
12. Infestus – “Down Spiral Depersonification”: an attempt to fuse post-metal with the harder edge of black metal, this is both a welcome addition of musicality and screamingly obvious, which makes it useless for repeated listening.
13. Monolithe – “Monolithe III (excerpt)”: When black metal went from “pick the best” to “approve of anyone in case they’re in your social group,” music like this got encouraged. It’s musically literate in about five styles and works through them, from a basis of rather poppy, melodramatic doom metal with basic and obvious chord progressions.

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Profile: Nicole of Sinister Path Promotions

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One of the great questions facing metal at this time is how it will propagate itself in a rapidly-changing record industry. Some have gone old school, and there’s evidence suggesting this is the most viable direction. Others are working with the new media to take advantage of its unique abilities.

Sinister Path Promotions is a pioneer in this recent field. By working through social media, Sinister Path reaches a large number of potential fans via their mobile devices and allows them to discover new metal. In addition, Sinister Path concentrates interest in a series of mp3-based compilations which help promote lesser known bands worldwide.

We were fortunate to be able to have brief interactions with Nicole, head of Sinister Path Promotions. Here are her answers to our interrogations.

When did you start Sinister Path Promotions, and what was your intent?

I started Sinister Path Promotions February 2013 (launched via Facebook) with the intent to share metal, and create a community for metalheads to interact. My best friend had recently passed away and I wanted to throw myself into something positive to honor my metalhead mate. My main intent at that time was to create a comfortable, non judgmental, interactive environment. We shared music links, news and did a lot of interactive type posts.

In a few months, we managed to build up quite a large fan base and I wanted to get my teeth stuck into my passion: supporting underground metal. There were a lot of larger pages posting about the more widely known metal bands but not many focusing on the underground. In April 2013 I then put together the first of what is now four independent/unsigned metal band compilations. More recently I’ve gotten involved in interviewing bands and have interviewed with people including Paul Speckmann (Master), Dennis Röndum (Spawn of Possession), and Matt Young (King Parrot).

The main goal of Sinister Path Promotions is to help bring exposure to underground metal. We do that by way of the compilations, interviews, news, and regular posts and interaction on the Facebook page. There are a lot of plans I have for the page and I’m excited to see where this can go!

What sorts of bands do you promote? Do you include “modern metal” (deathcore, metalcore, indie-metal, emo-metal) within that sphere?

I started Sinister Path Promotions with a focus on old school death metal, black, and brutal death metal. For me, death metal is where my heart is, but I think when it comes to promoting bands and doing it in a positive, approachable way, this means trying to include a variety. For us now, the focus is predominantly independent/unsigned metal bands and this includes all sub genres.

The last compilation included the largest variety of metal bands yet: death, pornogrind, brutal death, slam, groove, viking, black, prog, technical death, funeral doom, industrial, folk, thrash, and more.

I take submissions and also and hand pick bands based on what I think the compilations need in terms of balance.

You’re Australia-based; a lot of famous metal has originated there. Do you have a top five or so of bands from Australia?

Top 5? You can’t do this to me! Yes, Australia has spawned some beast bands and it would be difficult to narrow it down. There are so many bands who have been so influential to me like Bestial Warlust, Damaged, diSEMBOWELMENT, Sadistik Exekution, Destroyer 666, Mortal Sin, Blood Duster. Then there are Aussie bands I’m following at the moment and cannot wait to see what they come up with next. I’m thinking about PORTAL, Ne Obliviscaris, Be’lakor, Entrails Eradicated, DEATHFUCKINGCUNT, Seminal Embalmment, King Parrot, Mephistopheles, Disentomb, Nocturnal Graves off the top of my head.

What are the day-to-day activities of Sinister Path Promotions? Are you planning to expand?

I run with a very small group of active admin (at the moment there are only four of us). Our day-to-day aim is to expose underground metal by posting music links, art, news updates, tour updates etc. We pepper this with some more well known bands, gear porn, interaction statuses, specific posts about underground musicians, statuses about our own personal gear/merch, basically anything that will be engaging and could help bring exposure to a band.

We have just launched a new compilation, so linking songs off that and promoting the bands involved in that is a priority at the moment. Us admin continually work in the background corresponding with each other about independent/unsigned bands that could potentially be approached to be involved in our samplers.

In terms of the future for Sinister Path Promotions, the independent/unsigned compilations are ongoing, the interviews are ongoing, the active nature of the page will always remain the same. I’m interested in exploring a variety of things including the potential of being a label, and setting up shows.

How did you (Nicole) get involved with extreme metal — was there a first band? What made you like this weird form of art?

The more extreme types of metal? Probably checking out gigs at University I think. There was quite a large metal scene there and shows on all the time. Prior to that I listened to heavy music all through school, and as a kid my dad was into punk and heavy rock. My brother used to sneak me into metal shows when I was underage too which is pretty cool haha. Was always open to heavier forms of music and always looking but I got serious about heavier and more extreme shit from Uni onwards really. I mean, I’ve always been into my music, have played guitar for 13 years, learning the drums, have been in bands, solo performances over the years. I know what it’s like to try to get exposure and I think that’s why promoting the underground is so appealing to me. I’m like a woman possessed trying to get the word out, and the moment when someone is introduced to a band via the compilations or the page, that’s the sex for me you know? That’s what it’s all about.

Can you tell me more about this underground bands compilation you’ve put out. Is it a physical release, and how did you select bands? Who do you think will enjoy it most?

You can have a look at the compilation at http://sinisterpathpromotions.bandcamp.com/

The latest one is called: Sinister Path Promotions Unsigned / Independent Metal Band Compilation December 2013

Released through Bandcamp as a digital release; you can stream it or download it completely free. If you click on the individual tracks you’ll find more information on the bands so you can support them.

This current one has 42 metal bands from all over the world.

I approach the majority of the bands on it. I do have people who inbox the page or contact me other ways, and I check all of them out from there but mostly I look to gather up a variety of bands and styles and from there talk to them about being involved.

The compilations are a great way to check out some bands you might not have previously been exposed to and great for those interested in supporting the underground.

They’re awesome for bands to get involved with for a number of reasons. It helps bring some exposure because we link the bands on the compilation on a regular basis. The bands involved can contact me on the page any time they’d like to put out some news, info on new releases, pics, anything they’d like.

If people are interested in your promotions company, where should they go to contact you and/or read more?

They can contact me by emailing sinisterpathpromotions@gmail.com.

Check out the Facebook page for Sinister Path Promotions (inbox me there if you’d like).

The compilations can be streamed / downloaded for free at the Sinister Path Promotions Bandcamp site.

nicole-sinister_path_promotions

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The Black Moriah – Casket Prospects

the_black_moriah-casket_prospectsAn ex-Absu member in this band means that comparisons to Absu will be inevitable. However, Absu is basically a death metal band (Barathrum V.I.T.R.I.O.L.) who morphed into a Mercyful Fate-styled heavy metal band with black metal vocals and technical death metal drumming and vocals. The Black Moriah evokes the best of that style by bringing us a more Americanized version of the underlying speed metal that Mercyful Fate made famous (Don’t Break the Oath being its classic) with modern black metal vocals and straightforward death metald drumming.

What is great about The Black Moriah is that these songs preserve what has always separated heavy metal from the rest, which is its ability to tie riffs together and then reduce them to an entirely new statement through a concluding riff. Most of the riffs that form the body of each song are umptempo tremolo-strummed shorter riffs etching out brief melodies suspended in chromatic fills, but these set up each song for concluding material that transforms similar melodies and creates a radical shift in context. The result brings out what death metal did best, which was like H.P. Lovecraft stories evoke new worlds out of the mundane.

Casket Prospects shows us the basis of this band’s vision and where it can improve. Its unfortunate choice of name will lead most people to think The Black Moriah is a metalcore act; further, its similarity to Absu will be appreciated by many but also puts The Black Moriah in a difficult competitive position as an underdog. Also, what The Black Moriah is trying to do is in general a hard sell, since the speed/heavy metal audience has differentiated out into power metal which has driven the death metal audience further apart. However their style evolves, this band have shown a strength in songwriting that will take them far if they can get the aesthetic elements in line.

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