As part of their buildup to Winter Thrice, Borknagar is releasing a beard oil, thus pushing the boundaries a little further for band merchandise. Now, I tend to give my own beard very simple care (cheap razors, cheap shave cream, occasional scissor trimming to keep the length manageable), so the idea of applying any sort of beard oil is foreign to me, and I’m not exactly persuaded to start by the existence of this product. Those who are should note that Borknagar’s foray into this genre of lifestyle products is enabled by Rædical, a company that sells several different variants of the stuff. Borknagar’s beard oil is admittedly a rebrand of one of Rædical’s previous products, but it also comes with a wooden box and band logos, which are both clearly essential to the beard oil lifestyle.

Tags: beard oil, borknagar, cash grab, norwegian grammy metal, pseudo-progressive, shaving