Martyr – Extracting the Core: Live 2001

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Coming from the French-Canadian progressive metal powerhouse that later loaned members to Gorguts, Extracting the Core shows us Martyr playing a live set of their classic works. Before you wince: this is one of the better-produced live albums available such that it is indiscernible from a good but not excellent studio job; all instruments are clear and mixed in a way that fits expectations of studio recordings, and crowd noise is minimal. As a live album, it preserves everything you might want to hear from a band on record or live with a bit of extra energy in the vocals as musicians trying to cram ten thousand notes into six-minute songs howl at the audience with a high rate of exertion. The real question regards the style of this musically-erudite band, which brings up the question of poetry versus burritos.

A burrito, as you may know, is one of nature’s most perfect foods. A wrap of flour and lard encloses ingredients ranging from guacamole, pico de gallo, and carne asada to Spanish rice, sour cream and refried beans, and the whole thing is then consumed with the aid of delicious picante and verde sauces. What makes a burrito excellent is that instead of choosing what to have for dinner, you have everything, but in a form more convenient even than a sandwich. One cannot praise this Mexican-Spanish-Texican-Californian dish enough. But when composing metal, it becomes a brutal force. As Socrates tells us, all events have causes. What is the cause of a song? One either intends it to tell a story, or assembles a few musical theories into contrasting elements and makes a burrito of it. As with the burrito, uniqueness is lost in favor of a kind of sameness of differentness, where each song has everything and the kitchen sink, but over time — much like the constant pounding brutality of early Napalm Death or later Suffocation-inspired bands — it all starts to become the same, different variants of essentially an identical idea. With a poem, the form of the song and techniques used reflect the content; with a burrito, the content of the song reflects the need to include many different things in the form. You can analogize to variety shows, pluralism, unitarianism, and even Christianity itself — a compilation of a dozen religions, mostly Greek, Hindu, Jewish, Nordic, Babylonian and Egyptian — if you feel the need. But the point is that while the burrito pleases everyone, it does not achieve the distinctive expression that makes a song evocative of experience, thought or perception, which is what makes a poem or song stand out. It feels like something you have encountered, or something you wish to, and more than creating a solid impression it creates a space of balanced parts ambiguity and clarity, which makes you want to launch into it and battle for the beautiful to win out over the mundane, boring, pointless, directionless and entropic. In a burrito, this space does not exist because it is being used to hold all those delicious ingredients together.

Extracting the Core overflows with delicious ingredients. Head shredder Daniel Mongrain may be one of the most interesting guitarists in popular music. His jazz-influenced leads — this means dialing back the simplicity of rock music and accepting more complex harmony and corresponding technique — both display impressive technique and the ability to write a melodic solo with multiple emotions. All instruments show great proficiency, from the adept technical drumming that avoids overshadowing other instruments, to a subtle but present bass and complex riffing with difficult time signatures all nailed perfectly. The problem is the means by which this band composes: requiring a burrito means that a band must default to, at the core of each song, the simplest possible construction which can include all of its elements. When the randomness is removed, what remains is a simple speed metal song, with Meshuggah-style abrupt off-beat (as opposed to cadenced, like Metallica) speed metal riffing that alternates with hard rock and thinly-disguised jazz fusion riffs.

Essentially, this album is Pantera after music graduate school, much as Meshuggah simplified Suffocation and Exhorder and then amplified the degree of texture at oddball timings to produce their overrated material. While it is mournful to admit this, it kills the album and makes the listening experience one of tuning out the over-dramatic and busy riffing to get to the solos. In addition, in order to support the burrito, Martyr adopt many different voices of composition, from Supuration-style alternative-progressive metal to nearly hardcore, and the result injects further randomness. It would be better, as Gorguts did, to give this band a song template varied enough to tempt them but purposeful enough to channel these energies toward more musical profundity through instantial contrast in a prolonged and developing narrative.

burrito

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Morgoth announces details for new album Ungod due March 30, 2015

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German death metal band Morgoth, hot on the heels of their God is Evil EP, plan to unleash their first full-length work in 19 years, Ungod. Due to hit the streets on March 30 in Europe and April 7 in North America on Century Media Records, Ungod will contain 11 tracks of death metal in the Morgoth signature style, which blends Florida influences from Death with European melody and the type of flat-out abrasive aggression that bands like Grave and Obscurity demonstrated in their early years.

To preview the new album, Morgoth has released a track “Evil Enemy” streaming below. The band comments on the track: “The idea behind the song ‘Black Enemy’ is that this evil force rests within all of us and all we can do is trying to keep that beast under control. The ‘Black Enemy’ represents the dark and destroying part inside of us and the lyrics deal with someone who is not able to control it anymore, committing a murder in the end.”

About Ungod, the band says: “Our goal was to present some real MORGOTH-style Death Metal, which closes the gap between ‘Cursed’ and ‘Odium.'” They add: “After 18 years we can finally present a first glimpse at our new full-length album, ‘Ungod’! We started with the songwriting in January 2013 and finished the recording process by the end of December 2014. It was an awesome experience to go through the sometimes very complex and challenging process of writing and recording an album again.”

MORGOTH line-up:
Karsten “Jagger” Jäger – Vocals
Harry Busse – Lead & Rhythm Guitars
Sebastian Swart – Rhythm Guitars
Sotirios Kelekidis – Bass
Marc Reign – Drums

MORGOTH live 2015:
Jan. 17 – Pretzschendorf / Dresden, Germany – Break The Silence Festival
Feb. 20 – Bergen, Norway – Blastfest
Mar. 26 – Hamburg, Germany – Bambi Galore *
Mar. 27 – Berlin, Germany – Cassiopeia *
Mar. 28 – Würzburg, Germany – Cafe Cairo *
Mar. 29 – Wermelskirchen, Germany – AJZ Bahndamm *
June 19 – Copenhagen, Denmark – Copenhell Festival
June 20 – Dessel, Belgium – Graspop Metal Meeting
June 21 – Clisson, France – Hellfest
June 26-28 – Protzen, Germany – Protzen Open Air
July 30-Aug. 1 – Wacken, Germany – Wacken Open Air
Aug. 13-15 – Dinkelsbühl, Germany – Summer Breeze Open Air

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Rachel Barton Pine on the metal-classical connection

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Rachel Barton Pine, whose metal project Rachel Barton Stringendo has long been in the archives and who also performs with doom metal band Earthen Grave, gave an interview to The Daily Beast in which she described the similarities between metal and classical music:

To the untrained ear, classical music and heavy metal couldn’t be more incongruous, but Pine recognized similarities. In her 20s, she regularly played her own virtuosic interpretation of Led Zeppelin on the radio, hoping to lure metal’s head-banging fans to the symphony.

“In practicing and preparing those songs, I discovered that a lot of the heavy metal I’d been listening to was some of the most sophisticated compositionally of all rock music, and very inspired by classical music,” Pine says. “Then all these people in ripped jeans started coming to my concerts.”

While Pine’s tastes run more to the hard rock side of metal, with Led Zeppelin and Pantera being favorites, she clearly knows her way around the intricacies of a doom metal song with violin accompaniment as well as the classics of the early years of metal. For years, she has pointed out how the thematic complexity of metal shows a kinship to classical music, even if on the surface the two genres appear radically different.

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Idis Örlög – The Spiral Tide of Seasons

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Commanded by Witchblood composer Megan Leo, Idis Örlög creates acoustic folk music with accompaniment by flutes, pipes and other indigenous European instruments, sounding very much like a better version of the Celtic and German pagan folk bands which show up at Renaissance Faires across the United States. What makes The Spiral Tide of Seasons stand out is its capacity for capturing a mood that is less influenced by popular music and more concerned with the timeless and original, expanding on its themes with a perspective that carries forward the eternalist thoughts of black metal into a new genre.

Songs feature guitar as the primary instrument but are guided by Leo’s voice, which is alternatingly soothing and harsh, and uses that variety more in the way a storyteller would than in the flattering methods of bands you hear in bars. Absent are excessively hookish choruses over decorative verses, and in their place songs find a gentle pace of narration which allows lyrics and sound to coexist much as they have in the bardic tradition for centuries. As each song develops, it achieves a different kind of intensity by melding and subtracting the different layers of voice and instrument, shaping not just an atmosphere but a relationship between the vocals and the individual human. Although an acoustic guitar features primarily in this process, the style of playing more resembles the selective picking of unique textures of black metal than the rote application of known crowd-pleaser patterns that you find with coffeehouse ballads. These songs find their own pace and their own destination, which allows the instruments and vocals to follow along like a descriptive chorus, instead of shoving “emotional” moments into our faces repetitively like the kumbaya rockers do.

While many of us are still scarred from the burst of popularity in the 1990s that brought us Jewel and other new age acoustic folk players, Idis Örlög takes a different pace which more resembles the tradition of sung poetry than the popular music tradition of self-based description. Its songwriter knows how to make a phrase not just infectious to the ear, but develop over time into an appreciation within the listener for it and its related musical ideas, crafting a varied and unfolding experience while detaching its audience from the mundanity of everyday existence and immersing them in a different world.

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Infamous – Of Solitude and Silence

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Black metal like most underground metal compares to Romantic art because it has a passion for nature, the raw power of the universe and the emotions which are true in the human being. This inherently rejects the false madness of the madding crowd but most fans of Romantic literature never get to that phase and translate its meaning into nature fetishism and self-pity. Infamous restore the Romanticism to metal with a dark nature worship album that preserves the savage beauty of this genre.

Deriving its basic approach from what can only be described as the more ambitious early Ancient compositions applied to the thematic material of early Enslaved, albeit translated to a country far from the frozen north, Of Solitude and Silence drops into a lush series of melodies that maintain distinctive shape and expression in both rhythm and tone, allowing Infamous to weave songs of multiple contrasting themes that conclude in a beautiful rising of mood from within. These are outright sentimental, like work from Graveland, Sorcier des Glaces or Immortal on Pure Holocaust, but if you can get over that vulnerable yet accessible and stately violent emotion, much excellent songwriting is found therein. Infamous primarily rely on the renowned black metal high speed tremolo strum overly slowly changing drum patterns, aided by reverb and closet-muffled production in achieving its atmospheric ends, but the strength of each song comes from the ability to put riffs together in a coherent form which nonetheless maintains internal contrast to create the sensation of motion and change outside the individual, which is where the essence of the black metal sound (and Romantic poetry) originates.

Instrumentation takes a path for simple but effective, with guitars avoiding complex technique in favor of complex riffs of basic power chords and arpeggiated chords at a slower polyrhythmic strum. At some point, this drummer has listened to a fair amount of hardcore or Oi, possibly even verging into Ildjarn-worship. But the essence of this release remains the flowing longer instrumentals of early black metal experimentation, a source of great potential it never followed up on, and by indulging these in a layered sense of emotion Infamous creates an entirely transporting musical journey. While this one fell off the radar for most of us, it presents one of the more capable and visionary concepts of black metal after the first wave from Norway.

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Did Accept invent speed metal with “Fast as a Shark” on Restless and Wild?

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Wolf Hoffmann asserts that Accept wrote the first speed metal song ever with “Fast as a Shark” from Restless and Wild way back in 1982. While the debate rages across the internet, now the equivalent of 1980s daytime television, the question can be answered by looking to what speed metal is.

Speed metal — as distinct from thrash a genre popularized by Thrasher magazine devotees and skaters making hardcore/metal crossover such as Dirty Rotten Imbeciles and Cryptic Slaughter — originated in the use of a single technique: the muted strummed downpicked power chord. This technique combined the repetitive downpicking of punk with palm muting, previously used only to emphasize specific notes. Much of its appeal came from the changes in amplification and production since the previous decade which allowed louder music to exist. Much like the 1980s itself, the muted strum conveyed a sound of clashing absolutes and decreased the amount of harmony heard in each chord, making the music more purely percussive like techno and early industrial. Even more, it gained the volume punks had always aspired to with its explosive and uncompromising sound. In the process, it inspired more use of accidentals leading to more chromatic fills, which in the next generation with death metal became a form of riffs themselves, where speed metal relied more on the NWOBHM song form and harmony.

Generally regarded as starting in 1983 with Metallica Kill ‘Em All, speed metal presented a radically new sound which had precursors in extreme (for the time) bands like Motorhead, Judas Priest, Blitzkrieg, Tank and Satan. However, no bands had fully adopted the new technique as the basis of their composition until the early cluster of Metallica, Exodus, Mercyful Fate, Nuclear Assault, Anthrax and Megadeth. During the 1980s these bands were the most extreme metal that most people could find in their local record stores, which were how most people got music back then, with the exception of Slayer which was a speed/death hybrid and Venom which was a punk-influenced form of NWOBHM. Accept does not measure up to this standard on the basis of technique, since its song fits within older heavy metal format and does not use the muted strum.

This statement does not decrease the importance of Accept in the creation of speed metal. A long line of innovations occurred leading to speed metal, starting with the incredibly rough sound of Motorhead in 1976 but aided by progressive bands like King Crimson and Greenslade as well as a chain of punk acts who pushed the envelope such as Discharge, The Exploited, Amebix and the Cro-Mags. Below you can hear “Fast as a Shark” and see this heritage for yourself, contrasted with the archetypal speed metal song, “Creeping Death” from the second Metallica work Ride the Lightning and Blitzkrieg’s self-titled track from their 1981 EP Buried and Alive.

http://www.youtube.com/watch?v=K7ysTcd_-QY

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Amebix – Redux

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“You know kid, uhh, usually when someone pulls shit like that my first reaction is I want to punch his fucking lights out. But you know something? You’re all right!” Most re-visions of older works by popular musicians end in tears and terror. This one re-creates three classic Amebix tracks in a form the band suggested was always intended but was not possible owing to the primitive production and living conditions of the day, and Amebix surely knew that their fanbase — who grew up on the versions as they were — would approach this with trepidation and skepticism. But there is no easy review for this disk.

Redux does not fall into the usual trap of making a glamorized and overly-slick version of the past. Instead, Amebix restyle their foundational songs more as if Metallica and Prong had collaborated to emit a dystopian metal album. Double-picked muted downstrumming and faster tremolo strumming all make an appearance, along with approximately half the vocals which are a hybrid of the Amebix style of Motorhead-influenced distorted vocals and the bassier, gnarlier death metal vocals to follow. But what is really surprising here is how these songs work very well given the high intensity treatment, which transitions them from a kind of contemplative and mournful look at our world to a savage Nietzschean attack of those who want to hoist the black flag and slit some throats. There are times when, much as happened on the first Burzum LP, these vocals are simultaneously so vulnerable and savage that they convey a sense of total commitment to desperate acts.

In addition, the more rigid playing of these riffs and uptempo approach gives the entire EP a malevolent vibe. These songs were great in the past, and they would be known as great here as well had this been the past. That being said, it will offend many punk purists and metal purists alike, despite having faithfully upheld the spirit of both genres. Not only that, but the haunting and unsettling sense of peering under the skin of our society and seeing underneath the makeup and credentials a swarming mass of crawling horror remains and may be intensified by this more assertive re-creation. While I liked the album that followed, I would gladly sign up for a full album of Amebix songs in this style as well.

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Sympathy for the Hipster

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I write a lot about hipsters because I am fascinated by subcultures and how they attempt to find meaning independent of the center. You can join the ska kids, Goths, rivetheads, wi-fi hobos, ecolos or channers. You might have a thedic identity, a de facto tribe combined of ethnic pride and politics, or an outright political group like the earth firsters, crypto-coms or far-right. In a time of no actual commonality to our deconstructed societies, you know you will be a cog in the machine: working a job, paying taxes and housing, and doing all the day-to-day stuff like shopping at Costco that is about as romantic as math homework. To counter-balance that, people seek an identity which shows why their lives are important. All of these are extensions of the original “keeping up with the Joneses” that saw people trying to out-consume each other, but now we are consuming the image of ideas instead of pure product.

Modern life represents at its core a long slow grinding compromise. Any idea is taken from where it is found and made into a product by simplifying it, exaggerating its surface features, and then presenting it for mass consumption. Joining an identity first involves a shopping trip for music, books, clothing and personal accessories including tattoos, piercings, scarification and hitting the gym. Through this process, unique identities are gradually “assimilated,” or made into variants of the mainstream. Every ideation operator declares the gradual entry of those who perpetuate this process into their chosen identity — the falses, the poseurs, the day-trippers, scenesters and imitators — because when enough of them arrive, the unique group becomes overwhelmed and as happens in democracy, what is popular and easily understood wins out over the original idea, which then fades into a distant memory and a cartoon of itself.

Hipsters represent those who have given up on the idea of idea itself. They realize early on that this society is a kicked clip, empty of ammunition and fit only to be returned to the pocket and another retrieved, starting over. But discovering what we want for a future represents a good deal more ambiguity and risk than knowing simply what we detest, and in the meantime, people need an identity to distinguish themselves from the faceless mass. The hipster was born out of this situation by Generation X, who combined slacker culture with counter-culture and added the suburban desperation of their parents, who were only to happen to discuss in detail how the world was going to hell, in front of their children. As a result a new identity formed based on those who have dropped out of society but still seek a way to distinguish themselves, and instead of doing so through strong group identity, they base their concept of self on self-image alone. Thus the hipster opposes the idea itself, and instead seeks a different kind of center: what everyone else is doing, but with some unique conceit for the individual itself. Hipsters are bog-standard people who have hobbies in craft beer, tattooing, making artisanal objects, odd collections, activities chosen for their apparent randomness, and of course art, art and more art, because nothing makes a person look profound like the boho artist lifestyle.

As the definitive article on this topic says:

Ever since the Allies bombed the Axis into submission, Western civilization has had a succession of counter-culture movements that have energetically challenged the status quo. Each successive decade of the post-war era has seen it smash social standards, riot and fight to revolutionize every aspect of music, art, government and civil society.

But after punk was plasticized and hip hop lost its impetus for social change, all of the formerly dominant streams of “counter-culture” have merged together. Now, one mutating, trans-Atlantic melting pot of styles, tastes and behavior has come to define the generally indefinable idea of the “Hipster.”

An artificial appropriation of different styles from different eras, the hipster represents the end of Western civilization – a culture lost in the superficiality of its past and unable to create any new meaning. Not only is it unsustainable, it is suicidal. While previous youth movements have challenged the dysfunction and decadence of their elders, today we have the “hipster” – a youth subculture that mirrors the doomed shallowness of mainstream society.

People who seek an idea loathe hipsters because hipsters are the anti-idea. They reject the notion that we can have purpose outside of ourselves, and instead make their time by adorning the self with new fascinating attributes which are always bizarre because their sole goal is to distinguish themselves from the rest, and so whatever is sensible and normal is verboten. The hipster seeks to be unique, individual and different (UID) so that they do not get mistaken for the rest. Part of this is a counter-culture style protest saying that they do not endorse or enjoy the mainstream, and in fact oppose it so should not be held accountable for its failings; the rest comes from the simple need to distinguish oneself in a social scene flooded with people who are all trying to be noticed. Where in the 1920s doing stunts on the lawn might have worked, and in the 1980s it was enough to join an indie band, for the people who come after the reunion of right and left in the 1990s there is no longer an obvious majority culture to oppose. There is only the gradual compromise, and trying to stand out in its midst.

Hipsters suffer for the time into which they were born and the lack of easy and safe ways to rebel against it. Smoking weed and living in a VW van involved relatively few risks; at worst, an arrest occurred in some random little town in Ohio and dear old Dad had to dispatch money and lawyers to fix it. But opposing the conglomeration of democracy, capitalism, liberalism, consumerism and patriotism takes some guts and some time on the thinking couch, because it is not like The Establishment an easy thing to identify. Who can blame these people for laboring as poor cogs just trying to have normal lives? They can laugh at them but not indict them as the problem itself. The focus of the hipster becomes not reform of a society that is already lost, but saving oneself by at least being socially competitive through appearance and having a life independent from concern about the inward collapse — an idea — which might obligate one to sacrifice time otherwise spent on self toward some purpose.

That tendency reveals the problem with hipsters: they are perpetual entryists. Their only idea is the self, so any identity they discover they will turn into a product just as surely as their grandfathers did back in the 1950s. In essence, hipsters are the same consumers that people have always been, except now they are casting around for an appearance of having an idea and thus always sacrifice the idea itself because they are fundamentally opposed to ideas. Subcultures fear the hipster because to admit the hipster is to abolish the subculture and allow it to live on in zombie form as another branch of the great compromise but now as an adornment, like the “French bread” flavoring in the industrial-processed bread aisle or the “exotic scales” used in bog-ordinary rock music to dress it up and disguise its ordinariness. The hipster is indeed the dead end not of just Western civilization, but all civilization, because civilization requires an idea and with hipsterdom, all ideas have been sacrificed to the self.

At the same time, hipsters deserve our sympathy. They are the people on the deck of the Titanic, watching the unstoppable disaster that will inevitably compose them, choosing to get another pint from the bar and bum another cigarillo while bravely chatting about the inconsequential. The water grows incrementally closer and the lifeboats are long gone. Nothing remains except to live it up a little, stand out from the crowd and have your fun, before the darkness inexorably takes over. If you wonder why hipsters look as stressed and miserable as their parents, even when they have trust funds (and an alarming number of them do) and hip indie bands with the flavoring of metal, it is because they too see the approaching disaster and have found nothing to do about it.

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How to make a digital promo kit (DPK) or electronic promo kit (EPK)

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If you want to promote your band or label, you are going to send out your promo among a stream of others as an Electronic Press Kit (EPK) or Digital Promotions Kit (DPK) which mean roughly the same thing. Here is how to do it well.

Your kit should contain:

  1. Name and description:

    We are skimming quickly through a thousand emails on the receiving end of your press kit. Please give us a clear band name, album name, and factual description that tells us what it sounds like and what it does well. Spare the word salad of mystical adjectives and promises, since every press release has those now.

    Band Name - Album Name
    Country, Label, length (year)

    Exploring the New Wave of Traditional Death Metal, Band Name writes hard-hitting riffs and assembles them into songs where each riff relates to the theme of the song and the other riffs. Exploring this ancient genre, Band Name finds new riff-forms and song topics, expanding the genre for an enjoyable but vicious listening experience.

    In my professional view, more words means more lies. Spit out the skinny in a paragraph. We do not need to hear how the band formed in a public toilet outside a bail bondsman in Cleveland during a thunderstorm, or the past releases from the band. We will read your links.

  2. One-click sample track:

    Place a link to the BandCamp, Rumble, SoundCloud, Odysee, BitChute, Vimeo, or YouTube video here. One track off the album will do great. Those receiving your mail are going to do a thirty-second sniff test to see if your material fits our audience. If that passes, we will then move on to listening to the rest.

  3. Streaming album:

    If you do not want to use one of the watermarking services (Haulix, PromoJukebox) use an unlisted directory on your Google Drive, DropBox, or SoundCloud. This should not require us to do anything but hit the link and start listening. Logins and downloads are at the next part of this press kit.

  4. Album download:

    If a reviewer really likes an album, on a personal or professional level, this person may grant you access to the holy grail: adding it to their own playlist, whether streaming (Spotify) or downloading files to play on their personal MP3 player. This means the name will be kept current in their minds, and they will mention it to others; word-of-mouth references within those active in the community have more weight than any other promotional activity.

    Some suggestions for MP3 archives follow, not so much to be anal and controlling but because most people do them wrong. I have a playlist full of MP3s labeled "File 7" and "Track 9". IDv3 tags make a big difference, as does having a folder that a reviewer can drag and drop from an archive to a stash and from there to the playlist.

  5. Links:

    The above should take up relatively little space. Now you can link to thinks instead of taking more more space. I would suggest:

    • Band website.
    • Bandcamp or other streaming and merch site.
    • Band biography (even if on band website).
    • Media area with big-ass pictures for reviewers to download and use in reviews, sans watermarks.
    • Label website.
    • Any related projects that band members are involved in, even if it is just a charity for lost echidnas who need scale oil in the Ontaria, CA area.

    As always, fewer words is better. "Band Name Biography" is a better link than "The Fascinating Story of How We Met, Forged Metal, and Crossed Spears." I already know the label name, so "Metal Label" is a better link than "The Occult Conjurations and Industrial Sounds of Metal Label." Similarly, "Band Name Bandcamp" makes more sense than "Stream our precious brilliance at Bandcamp."

I know: the above is really mean and reductionist, basically pure nihilism. With reviewers, you have to keep in mind that someone is sitting at a desk, with limited time and phones going off and idiots coming in to say the copier is out of toner, and looking at a stack of ten thousand emails.

I would not bother sending along every news item that comes across your desk. Announce your album with a promo; when you are available for interviews, send out an email with a title like "Band Name Available for Interviews 10/31 - 11/13 via phone, Skype, Zoom, or smoke signal." Anything else, save it up for a once-yearly band update where you can tell us who has left, who has joined, what label you have signed, and so on. I would send this with a single or interview: title it "Band Name Release New Song 'Pure Brilliance'" and then stack your news, links to reviews and interviews, lengthy personal statements, rehab announcements, and so on in that email.

Now consider the downloadable EPK/DPK:

Your EPK will be a zip archive containing your release in MP3, photos and a press release/biography. Each of these parts offers its own challenge.

  • MP3s:

    MP3s should be of a decent bitrate, usually 256k or Variable Bit Rate (VBS) equivalent, and should be tagged appropriately with band name, album name and track name correct and consistent. The MP3s themselves should be in a folder within the archive named Band Name - Album Name. This enables writers to extract it completely and view the files as they write. If you are using Exact Audio Copy or a similar program, settings allow you to specific correct tagging by default. I also recommend installing Windows Media Player 11 and using the Fraunhofer MP3 codec which is superior to the LaME codec which tends to make heavily distorted music sound plastic. I use the following naming scheme in EAC:

    Individual artist:

    %artist%\%artist% - %albumtitle%\%artist% - %tracknr2% - %title%

    Various artists:

    various\%albumtitle%\%albumtitle% - %tracknr2% - %artist% - %title%

    Drop that folder into a zip archive (PK is the industry standard, like Microsoft Word and MP3). This way, the reviewer can drag it out of the archive and have a Band Name - Album Name folder with all of the MP3s inside correctly named and tagged. This helps them find you again, which is what you want. Make this as brainless as smoking a cigarette and you will get more mentions, not fewer.

  • Press Release:

    Let us be clear about the point of a press release: it is to give writers a template full of useful information that they can include in their stories and reviews. Any other purpose is suspect.

    Press releases should fit the standard format:

    FOR IMMEDIATE RELEASE:

    Competition is Healthy Says Lemonade Stand Queen

    Hamilton, New Zealand - November 12, 2012 - Increased competition in the local lemonade stand market should be welcomed, according to the operator of popular lemonade stand "Shelly's Pure Lemonade".

    12-year-old Shelly Smith has been selling her home-made brand of lemonade from the footpath in front of her parents' North Street home for 18 months and has seen the highs and lows of the trade.

    "Stands come and go," says Ms Smith, "but when there are more stands around the vendors are more serious. They try harder and make a better product. That gives our customers confidence and sales go up."

    In recent months the number of lemonade stands in North Street has risen from three to five. Experts believe this trend will continue, with the possibility of two or even three new stands before the end of summer.

    Ms Smith feels that a stable supply of lemonade will also benefit the streets' economy.

    "People know that if they are thirsty, North Street is the place to come. With plenty of lemonade stands on this street it doesn't matter if some of the vendors take a day off. The customer is never disappointed so they always come back."

    Shelly Smith is a sole trader of lemonade and occasional cookies. Her stand at 223 North Street is usually open weekdays after school and weekends, except when she is playing with her friends or watching a movie.

    Contact:
    Shelly Smith
    email@example.com
    233 North Street,
    Hamilton,
    New Zealand
    Ph: +64-877-9233

    ###

    Your official band and label blurbs should follow there. A blurb is a hundred-word summary of what you do that tells your target audience what you are.

    Include full contact information for the label and promotions agency. If you include band contact information, people will contact the band, who may be busy; let your promotional people handle this. Include the biography in here, generally a paragraph or two but not more. Also useful to include are all band public sites such as Facebook where the band might post more images or information as needed.

    Images should include at least the cover art and a band photo, but many bands include logos as well for use as headers. These pictures should all be large (1200px+) and in a format such as JPG with minimal compression, since JPG is a lossy format and the more you compress, the more artifacts and blur you introduce.

Most labels spend little time on getting the EPK/DPK because they want reviewers to spend as little time on the music as possible, and because the people who write the reviews the labels will republish are those who are making a personal connection with staff at the label in hopes of future hiring or collaboration.

However, in my view, that backfires. Your cronies republish your stuff. That works great until it stops, mainly because people eventually realize that your blog is a republishing platform for industry PR and therefore worthless. For a starting band or label this advice may be helpful, since you are trying to break out of obscurity and into commonplace knowledge, and you need every little boost you can get.

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Demoncy – Joined in Darkness re-issue on Forever Plagued Records

demoncy-joined_in_darkness-forever_plagued-reissue

This re-issue gives a classic black metal treatment to this underground powerhouse, which previously was heard as being more of a death metal album owing to its production more resembling that of the Incantation/Revenant vein of metal, in addition to many of its riffs fitting within the same form. With more spacious sound, the album sounds more distant and less loud which gives it a background resembling that of the Norse black metal which inspired the first wave of black metal. This more resonant sound brings out more of the tone in these songs and allows the melodic sense to shine, giving the album as a whole less abrasion but more atmosphere. As if to underscore this choice, the re-issue includes “The Ode to Eternal Darkness,” a nine-minute song which emphasizes the building of mood through repetition with internal melody in the style of black metal bands recognized more for their melodic sensibility. Although I am a sentimental bastard prone to like what I know, I prefer this mix to the original or the intermediate re-issue and hope the same treatment is given to other Demoncy albums which remain under-recognized despite their high quality.

With art by Chris Moyen and this powerful new sound, the Forever Plagued Records re-issue of Joined in Darkness stands poised to introduce a new generation of fans to one of the top handful of black metal releases to come from the New World.

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